| PepsiCo Is
Accused of Stealing Rise Name and Idea In
SDNY Lawsuit Citing Kroger Shelves
By Matthew
Russell Lee, Patreon
BBC
- Guardian
UK - Honduras
- ESPN
SDNY COURTHOUSE,
Oct 9 – Grant Gyesky and two
others founded Rise Brewing in
New York in 2014, first sold
its caffeinated organic
beverage in Brooklyn and are
now suing PepsiCo for its
Mountain Dew "Rise"
product.
On October
8 U.S. District Court for the
Southern District of New York
Judge Lorna G. Schofield held
a proceeding. Inner City Press
covered it.
Gyesky
testified that after he met
with PepsiCo, the name was
stolen and the Mountain Dew
copycat was launched.
On cross
examination, he could not name
the address or attendees,
other than one, at the
meeting. And Pepsi's lawyer
focused on other Rise-named
products, and a different
position in North Carolina
litigation.
Midwest
sales agents of Rise took the
stand, describing being
muscled or misled out of
Kroger supermarkets in
Illinois and Kentucky. It
smacks of a David and Goliath
story.
The case is
Riseandshine Corporation v.
Pepsico, Inc., 21-cv-6324
(Schofield)
***
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