| NCAA Sued For Not Paying
NIL on March Madness Videos as
2008 Jayhawk Miracle Cited
by
Matthew Russell Lee, Patreon Book
Substack
SDNY
COURTHOUSE,
July 3 – A game-tying three
point shot in March Madness in
2008 has been cited in a July
2024 lawsuit against the NCAA
for not sharing any of the
revenue from the rebroadcast
of the shot, dubbed "Mario's
Miracle."
Mario
Chalmers, then of the Kansas
Jayhawks, alleges that he has
"been paid nothing by the NCAA
or its partner TSI for the
continued use of NIL - names,
images and likenesses - in
promoting and monetizing March
Madness.
The case
has been assigned in the U.S.
District Court for the
Southern District of New York,
which Inner City Press closely
covers, to Judge Paul A.
Engelmayer, and Magistrate
Judge Valerie Figueredo.
The case is
Chalmers, et al., v. National
Collegiate Athletic
Association, et al.,
24-cv-5008 (Engelmayer)
***
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